Campaign

Vorsteiner Program Launches

Ferrari and McLaren aero program launch kits — motion, print, and campaign visuals.

The Objective

To execute comprehensive launch campaigns for Vorsteiner’s new vehicle application programs (including the Ferrari 458-VX and McLaren 570-VX aero kits), creating a cohesive, high-end visual experience across both digital and physical touchpoints to drive product awareness and sales.

The Scope

UI/Web Design (Landing Pages), Print Design (Handouts), Email Marketing Campaigns, Account Management, and Creative Leadership.

The Execution

Operating as the Lead Design & Account Manager at Lightcapturers, I spearheaded the visual rollout for these premium aero programs. I designed high-impact digital landing pages alongside matching print handouts, ensuring a seamless aesthetic transition from the screen to physical media. I also developed the subsequent follow-up email campaigns to capture, nurture, and convert the resulting traffic. Throughout the process, I managed project intake and strategic time division, serving as the primary creative lead.

The Impact

By optimizing design-related project workflows, I successfully delivered these complex web projects and print collateral while meeting tight launch deadlines. This multi-channel approach ensured high client satisfaction and operational reliability, effectively positioning the new Vorsteiner programs in the competitive, high-end automotive market.

Vorsteiner Ferrari Program

Crafting a cohesive digital landing page and premium print handout to highlight the aggressive styling of the 458-VX program across multiple brand touchpoints.

Vorsteiner McLaren Program Launch

Aligning web UI, print collateral, and targeted email marketing to successfully launch the 570-VX aero program and drive multi-channel engagement.