Advertising

Product Based Print Ads

Magazine and regional print placements — Super Street and Hong Kong markets.

The Objective

To create high-impact print advertising campaigns for premium automotive wheel brands (CCW and Vorsteiner) that effectively communicated brand prestige while driving highly targeted, demographic-specific sales in both domestic and international markets.

The Scope

Print Advertising, Brand Positioning, Account Management, Layout & Desktop Publishing, and Vendor/Distributor Coordination.

The Execution

As Lead Design & Account Manager at Lightcapturers, I directed both the creative execution and the strategic account management for these campaigns. For CCW Wheels, I designed a high-visibility ad tailored specifically to the core tuner enthusiast demographic of Super Street Magazine. For Vorsteiner, I developed a localized international campaign focused on the Hong Kong market, strategically highlighting their authorized distributors to drive regional sales. Across both projects, I managed project intake and served as the creative lead to ensure precise file organization and delivery.

The Impact

By optimizing design workflows, I successfully delivered these complex print assets under tight magazine publication deadlines. The campaigns achieved high client satisfaction and effectively established distinct brand positioning for each product line within their specific global target markets.

CCW Wheels | Super Street Magazine

Targeting the core automotive enthusiast demographic with high-impact print collateral and aggressive brand positioning.

Vorsteiner Wheels | Hong Kong Market Ad

Driving international market penetration and supporting key B2B retail partnerships by highlighting authorized regional distributors.