Social

CBDRUS Social Media Posts

Product-centric social stills — multi-SKU set.

The Objective

To establish a cohesive and engaging digital presence for an early-stage company by creating a multi-SKU social media campaign that highlighted their extensive product line while maintaining strict brand consistency.

The Scope

Social Media Content Creation, Brand Consistency, Scalable Asset Production, and Visual Identity Development.

The Execution

I developed a highly scalable and templated visual system to support this multi-SKU product showcase. By standardizing the compositional framework—pairing flavor-specific color palettes with custom background patterns—I ensured rapid production velocity without sacrificing visual quality. This systemic approach allowed for the efficient rollout of dozens of product variations, ensuring a uniform and aesthetically pleasing grid across the brand’s social media platforms.

The Impact

This scalable design infrastructure accomplished foundational brand development for the client, allowing for the successful launch of core marketing collateral. The template-driven approach ensured the successful delivery of high-volume deliverables under strict timelines, directly supporting the brand’s ongoing social media and content marketing strategies.

CBD R US Multi-SKU Campaign: Developing a highly scalable visual template to maintain brand consistency and accelerate production velocity across a diverse, multi-flavored product line.