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  • Brand

Action Clutch Branding

Guidelines, apparel, packaging, email, wholesale, and install collateral — one cross-channel brand program.

The Objective

Action Clutch required a cohesive and scalable brand identity to support its transition from a niche D2C operation to broad-market distribution across major channels like Amazon and Walmart. The visual system needed to bridge the gap between high-converting D2C marketing and professional B2B wholesale requirements.

The Scope

Brand Identity System, Packaging Design, B2B Wholesale Collateral, Technical Install Sheets, Apparel Design, and Email Marketing Flows.

The Execution

I developed the comprehensive 2022 Brand Guidelines to standardize all visual touchpoints. This foundation was then systematically applied across the entire physical and digital ecosystem. I designed medical-grade precision into our technical install sheets to reduce customer support friction, created premium retail packaging to elevate the unboxing experience, and built out targeted Klaviyo email campaigns (such as the NPR Super Copper flow) to drive retention. Simultaneously, I designed the wholesale program deck to secure essential B2B partnerships.

The Impact

This cross-channel brand program directly supported Action Clutch’s hyper-growth, helping scale annual revenue to over $3M and successfully positioning the brand as a top competitor in the broad market.

Action Clutch Brand Guide

Establishing the visual foundation to ensure brand consistency across 3,000+ SKUs and multiple sales channels.

PDFs are embedded below. If the frame feels cramped, use “Open in new window” on the file bar.

Action Clutch Brand Guide/AC_BrandGuide-2022.pdf Open in new window

Action Clutch Apparel

Designing lifestyle merchandise to build brand loyalty and increase Customer Lifetime Value (LTV).

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Action Clutch Box Design

Engineering scalable, cost-effective packaging that protects high-weight automotive components while delivering a premium retail experience.

ActionClutch Box D3 1
ActionClutch FlywheelBox

Action Clutch NPR Super Copper (Email)

Designing and optimizing advanced email flows in Klaviyo to drive targeted product launches and high conversion rates.

Scroll inside the phone to view the full email.

Action Clutch Wholesale Program

Crafting strategic B2B presentation decks to secure high-volume vendor partnerships and balance wholesale requirements against production capacity.

PDFs are embedded below. If the frame feels cramped, use “Open in new window” on the file bar.

Action Clutch Wholesale Program/AC_WholesaleDeck-20220121.pdf Open in new window

Action Clutch Install Sheets

Translating complex mechanical procedures into clear, user-friendly visual instructions to ensure correct installation and reduce warranty claims.

InstallSheets